U.S. Apple Stores are pulling overnight shifts to put up new displays and promo materials for the iPhone 4S launch. @ifostore is standing in line and shot the above photo where the staff is exchanging old iPhone 4 models with the new iPhone 4S.
Meanwhile, other parts of the world have already seen the iPhone 4S launch, and to massive crowds. Smh.com.au has a running update of the launch in Australia. Even 4 hours after the launch, the line to the Sydney store was described as "appalling" going half way down King Street.
The Japanese launch was hampered by registration slowdowns from Softbank, according to the Wall Street Journal:
The launch of the iPhone 4S in Japan was interrupted when Softbank – the main service provider for Apple products in the country—suffered a server glitch that temporarily suspended sales nationwide. A company spokesman said the servers were unable to process registration information.
Analysts are predicting weekend sales to top that of the iPhone 4 which sold 1.7 million units its opening weekend. Estimates range from 2 million to as high as 4 million.
In the U.S., Apple Stores will be opening at 8 a.m. local time to launch the iPhone 4S. Additionally, Verizon, AT&T, and Sprint stores will also be stocking the new device, but those retailers tend to get fewer units per store than Apple's stores. Gizmodo also notes that Radio Shack, Best Buy, Target and Sam's Club may have units, but your mileage may vary.
MacRumors forum members have been organizing meetups for the iPhone 4S launch in our dedicated forum.
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
Subscribe to The MacRumors Show YouTube channel for more videos
The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
All those people who don't own credit cards or have access to the internet!? What sad times we live in. ;)
No, some of us are just young and like the experience. We don't all have to put on a tie and be at work at 9am. You only live once, so why no just live it up?
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
"What a lovely day to window shop at The Apple Store. Geez, it's crowded. I wonder why..."
I'm waiting in line at the Irvine Spectrum in California. I have about 8 people in front of me and I got here at 7pm. It is now 12:15am and there are many many people waiting behind me with tents, tv's and xBox 360's, yes I said an xBox!
I am having a great time doing Philosophy homework and talking to fellow Apple fans!
